Brand and website for a producer of mens high fashion clothes and bags aimed at a very specific market (wealthy gay men in there 30s)
Being Swiss the client wanted to retain a simplistic, clean swiss style for the brand. A classic Swiss font was chosen, hand kerned and given ownership with a unique ligature.
The website continued the brand theme and personallity with a kitch Swiss mountain backdrop onto which model and product images were placed giving a srolling panorama.
Brand and website for a producer of mens high fashion clothes and bags aimed at a very specific market (wealthy gay men in there 30s)
Being Swiss the client wanted to retain a simplistic, clean swiss style for the brand. A classic Swiss font was chosen, hand kerned and given ownership with a unique ligature.
The website continued the brand theme and personallity with a kitch Swiss mountain backdrop onto which model and product images were placed giving a srolling panorama.