Awarded Gold for Art Direction at the 2007 Roses Design Awards.
Scottish Ballet required a brand campaign to help raise £2m through corporate investment for there proposed state of the art building now due for completion in 2010.
My concept for the campaign was based on the idea of movement and evolution. I wanted to show that ballet was for everyone by showing the wide range of age groups, cultures, social groups and styles involved in the company in some way while also getting the message of the companies physical move across.
Working closely with Ashley Page (creative direct of Scottish Ballet) and Graham Nisbett (photographer Nisbett Wylie) I created a series of images that were composed together to create one long, flowing image illustrating the diversity and community involvement of the company.
Awarded Gold for Art Direction at the 2007 Roses Design Awards.
Scottish Ballet required a brand campaign to help raise £2m through corporate investment for there proposed state of the art building now due for completion in 2010.
My concept for the campaign was based on the idea of movement and evolution. I wanted to show that ballet was for everyone by showing the wide range of age groups, cultures, social groups and styles involved in the company in some way while also getting the message of the companies physical move across.
Working closely with Ashley Page (creative direct of Scottish Ballet) and Graham Nisbett (photographer Nisbett Wylie) I created a series of images that were composed together to create one long, flowing image illustrating the diversity and community involvement of the company.
Credit for brochure design shown, Iain Young